HP, Inc. was looking to launch a new B2B healthcare solution and wanted to attract IT Decision Makers (ITDMs) within the healthcare space. HP had an established a five-box framework for their content approach, and the healthcare client wanted a complete set of new content assets for awareness and eventual lead generation.

We recommended a modular but easily connected and amplified system of content that spanned the full Healthcare IT buyer journey that included infographics, eBooks, White Papers, Business Guides, Case Studies, and Product Documentation.