There are a lot of acronyms in the business technology solutions industry, but the most important one to know is VAR: value-added reseller. These resellers are the core customers for BlueStar, Inc., a leading global distributor of B2B technology solutions, and even after my employment with BlueStar ended, I was so glad to work with them to craft this white paper on a niche subject in order to drive leads to their one of their key Point of Sale (POS) brands, Zebra Technologies.

For this white paper, I interviewed the Senior Channel Manager to understand his goals and perspectives, and conducted research on the then-growing cannabis industry and key features & benefits for VARs working with their own customers in the industry as well. This was fun and interesting collaboration, and I’m always down to work with BlueStar Marketing Team friends again any time.