Tag: Food

Tate & Lyle Dolcia Prima Launch

Tate & Lyle Dolcia Prima Launch

by Leigh Hoopes

Tate & Lyle, one of the largest food ingredient manufacturers in the world and inventors of Splenda, was preparing to launch a revolutionary new sweetener called Dolcia Prima. This launch included:

  • Complete launch content strategy, development, deployment and optimization with digital and downloadable assets
  • Content workshop, planning, audience analysis and conversation frameworks
  • IMC plan integration, asset development, digital experience planning
  • Wireframes, site mapping, information architecture
  • Site UX/Content alignment, ongoing optimization, lead filtering, SEO cross-linking
Graeter’s Holiday Print/OOH

Graeter’s Holiday Print/OOH

by Leigh Hoopes

Growing up in Northern Kentucky, I loved Graeter’s Ice Cream well before it spread out across the region and eventually the country. So I was beyond thrilled to write and design holiday print/OOH advertisements as one of my first agency projects.

These are more than a decade old now, so I’m including here as a more of a point of pride than an official sample.