Tate & Lyle, one of the largest food ingredient manufacturers in the world and inventors of Splenda, was preparing to launch a revolutionary new sweetener called Dolcia Prima. This launch included:

• Complete launch content strategy, development, deployment and optimization with digital and downloadable assets
• Content workshop, planning, audience analysis and conversation frameworks
• IMC plan integration, asset development, digital experience planning
• Wireframes, site mapping, information architecture
• Site UX/Content alignment, ongoing optimization, lead filtering, SEO cross-linking