The client, green home-tech startup Gradient Comfort, wanted a clearer view of the customers who had already pre-registered or pre-paid for their ductless window heat pump. Based on the anonymized customer data they provided, we were able to craft a detailed profile of their current customer base, as well as uncover opportunities for them to expand their reach after their initial launch in New York and Los Angeles.

To create this persona, journey, and mini-profiles, we reviewed results from Gradient’s Customer Waitlist Survey and compiled relevant consumer data from OMNI, Global Web Index, Statista, US Census, and the National Association for Realtors.