As much as I enjoy the ups and downs of agency life, I really like being able to dive deep into a specific industry with a niche audience and very targeted needs. This is one of things I enjoy most about B2B organizations–we’re not just selling something to a consumer, we’re helping businesses be better so their customers can thrive.

As a Senior Copywriter for Astute Solutions, I loved creating in-depth, solutions-focused content for lead generation campaigns, like this Buyer’s Guide for Mobile Self-Service CX Technology:

This was a concise gated Consideration/Comparison download for IT Decision Makers ready to start narrowing down their options. Instead of simply selling the company’s technology, we wanted to create valuable, useful content that the audience would be glad to share their information to receive and learn more about how they could assess and select a solution that works best for their needs.