Seresto, one of Elanco Animal Health’s priority brands, needed an in-depth, experience-rich brand plan that emphasized their new creative campaign direction and would help grow brand awareness, build brand trust, find and buy the product online, and drive repeat purchases.

We conducted extensive brand, audience, and cultural research to build out a strategic framework for Seresto that would not only help Elanco realize its business goals for the brand, but also boost awareness, switching, and repeat purchases from consumers.

In addition to the extensive paid media, paid and organic search, video, and social activations we were leading for Seresto, we were encouraged to push the boundaries for these tactics to support each business goal, so the plan highlighted a broader range of channels including streaming video and non-pet apps, approaches to feature Seresto’s cause marketing efforts, and appeals to both new and current product users.

Along with owned digital tactics, we also recommended full-on immersive experiences for target regions, working with UGC and influencers to counteract counterfeits, and more personalized email approaches to drive engagement among subscribers.